I am all for new ways to promote things but this spin on ‘banner advertising’ ‘bugs’ me (lol this makes more sense when you watch it)
The promotion was at a book fair in Germany and was for a publisher who’s logo is a giant bug. The campaign involved attaching ultralight banners to real live house flies. The banners were attached by natural wax which eventually disintegrated allowing the banner fall off so the flies can continue on to eating garbage and sh*t. I am glad I wasn’t at this event (not that I would be at a book fair in Germany) as if one of those things landed on me I would have either screamed and run away or smashed it with a book.
Observe…. (you may want to turn your sound off – the music is nauseating)