Forgive me for sounding ignorant but is plagiarism really one of the big issues currently plaguing the breakfast cereal industry? Apparently so as Kelloggs has invested time and presumably cash (during one of the worst recessions in ages) to develop a way to laser tattoo each of their crispy flakes with their logo.
Seriously? Most people don’t even have their eyes open enough in the morning during breakfast to see if they are eating out of a clean cereal bowl let alone to check the fine print to ensure they are getting authentic Kelloggs Corn Flakes. I would have loved to have been a fly on the wall in that meeting room. If that idea was the one they went with, how sh*t were the other ideas? Couldn’t they just put a serial cereal number on the box? (insert hysterical laughter here)