Having the name Adrienne means that I tend to be at the top of most people’s mobile address book (okay sometimes I get knocked from first place if you know an Aaron or Abby) and have received many inadvertent phone calls from people who haven’t locked their mobile keypad. I generally only hear walking noises, coughing, car sounds but occasionally, bits of a juicy conversation.
Anyway, a Belgian ad agency has come up with a campaign that turns these inadvertent calls into a donation to the blind. By adding ‘A blind call’ to your address book and their corresponding number the company gets a cut of every accidental call. All calls are cut off after 30 seconds meaning that the cost to the dialler is never more than EURO 0.75…..pretty smart, although I will miss my random phone calls.